Walt Disney Productions went full throttle promoting its third "Herbie" film. Before the wet-concrete ceremony, a parade on Hollywood Boulevard featured a Chinese band, firecrackers, 25 Lancia sports cars, clowns and cheerleaders. The Goodyear blimp flew overhead.

At Mann’s Chinese Theater, several hundred guests and tourists attended the ceremony. A proclamation from Mayor Tom Bradley declared July 11, 1977, as "Herbie Goes to Monto Carlo Day" in Los Angeles. Costars Dean Jones, Don Knotts and Julie Sommars attended.

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